Eyeshadow • Loose Mineral Collection • Pure Earth Colors

A Note on Our Rebrand: You may notice slight price variations across our collection. Lower-priced items feature our original packaging and branding, while standard pricing reflects our newly updated look. The high-quality formulas inside remain exactly the same!

Loose Mineral Eyeshadow Collection
Botanical Eye Artistry + Pure Earth Colors

Enhance your look with our collection of lightweight, multi-finish loose mineral eyeshadows. Crafted with a premium blend of oil-absorbing plant starches and ethically sourced earth minerals, these breathable powders glide onto eyelids weightlessly without creasing or caking. This 100% vegan formula provides rich, buildable color payoff that is free from talc, synthetic dyes, heavy binders, and fillers, making it exceptionally gentle for sensitive eyes.

Choose Your Mineral Eyeshadow Finish

1. Matte Eyeshadows
The Effect: Create effortless depth and seamless transitions with our soft, matte formulas. These finely milled mineral shades absorb minor surface oils on the eyelids, delivering a smooth, color-true velvet canvas that defines the eyes with an elegant, classic finish.

Best For: All-over base color, crease defining, and clean daytime eye looks.

2. Luminous Non-Matte Eyeshadows
The Effect: Catch the light from every angle with our radiant, non-matte formulas. These shadows leverage light-diffusing mineral elements to provide a soft-focus satin finish, instantly brightening the eyes with multi-dimensional luster and an airbrushed, glowing finish.

Best For: Highlighting the inner corner, defining the center lid, or adding a soft mineral sheen to your evening makeup.

How to Use
Tap a tiny amount of mineral eyeshadow into the container lid. Swirl a fluffy blending brush or shader brush into the pigment and tap off the excess—our pure minerals are highly concentrated, so a little goes a long way. Gently press the color onto your eyelids and blend out the edges using soft, circular motions.

Store in a cool, dry place. Keep the container sealed tightly between applications to prevent humidity from entering the jar and affecting the light, fluffy texture of the botanical tapioca starch.

Ingredients: Mica (CI 77019), Manihot Esculenta (Tapioca) Starch, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Disclaimer: This product is a cosmetic intended solely to color, beautify, and alter the appearance of the eye area. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any skin or eye condition or dermatological disease.

Container is 1/4 oz Glass Jars.